“Thread Count” measures how many threads are woven into each square inch of fabric. As thread count increases, the fabric should be softer and have a finer texture.

Everyday use fabrics are usually 180 to 300 thread count; more luxurious fabrics are 400 to 750 thread count; whilst truly opulent fabrics will be 800 to 1200 thread count. Many people quote a 300 thread count fabric as being the perfect balance between a strong, durable fabric and a finer texture that you can really enjoy.

The fabric weave also plays an important role: Sateen fabrics feel silkier and smoother, while percale fabrics will feel crisp, cool and especially breathable – like a freshly ironed cotton shirt.

Our founder Pamela Lilburne Opie always reminds us that thread count is just one part of the picture. The quality of the cotton, how the fabric is woven, the sewing details and how the fabric is finished in the factory – all combine to create the final quality you feel when you pull up the covers each night.